It’s been a couple of months since I wrote one of these reports. Time is really flying these days. I thought it would be useful to take stock yet again of the state of affairs with theme sales.
In the latest Optimisation Report, it was clear that there was a lot of drop offs when going from Product to Cart. Almost 90% of visits were dropping off (according to Google Analytics). In this post, I’ll put together a plan for how a high converting WooCommerce Sales Page looks like for digital products.
We’re back again with another Optimisation Report (read the others here). Through these reports my aim is to continue to Grow Epic Themes by seeing what’s working (and what’s not) and optimising the site along the way.
The Plugin Hunt WordPress theme takes the very best parts of Product Hunt’s structure and puts them together in a comprehensive, easy-to-use package for WordPress. If you’re on the fence about purchasing a theme to help monetize your website or grow your audience, perhaps this article will give you the push you’ve been looking for.
OK, I’ve been a bit behind with the focus on Epic Themes (the last optimisation report was based on March 2017’s data). Through analysing these Optimisation reports, my aim is to chronicle the journey of growing ‘Epic Themes‘ and see how any changes impact Growth.
Deciding what kind of site you want yours to be is half the battle. Opting to go with a niche site using something like the Plugin Hunt Theme gets you even closer, but how are you supposed to choose which niche to work with and what are you supposed to do once you have?
I wanted to start writing regular optimisation reports alongside the transparency reports which are on the Epic Plugins blog. You’ll see I first did one of these using HotJar and for the two week period. There were a couple of issues with this:-
I wanted to start writing about my journey to grow Epic Themes monthly sales figures, if you didn’t see the latest numbers they are over on the Epic Plugins Blog (transparency reports are grouped there, as that’s where they started out and will stay).
It’s almost the end of February. That means that my fourth WordPress Theme in the ’12 Themes in 12 Months’ challenge is due out in less than a week. The truth is I’ve not even started on this yet. Instead I’ve taken things back to the drawing board and been doing some thinking. What’s missing.
If you’ve been following the transparency reports over at Epic Plugins, you’ll see that in October 2016 I undertook a mission to create 12 WordPress Themes in 12 Months. What this meant was I was also taking on the task of Growing a WordPress Theme Business from scratch.